WYDDFA

What they needed

A new Welsh outdoor clothing brand needed more than a website: it needed a shop, a story and a bilingual identity that felt at home in Eryri.

What I built

• A full online shop: product catalogue, basket and secure card checkout
• Bilingual Welsh and English storytelling throughout
• Brand identity: logo, colours and photography direction
• Fast, mobile-first pages built to turn browsers into buyers

How it works

The shop opens the way a clothing brand should: the name, the line Camau bach sy’n cyrraedd copa and a Shop now button, then straight into the categories (hoodies, T-shirts, sweatshirts, kids, caps, quarter-zips), so someone who already knows what they want is a couple of taps from it.

Welsh and English sit side by side, with a CY / EN switch at the top of every page and Cymraeg offered first. For a brand designed in Eryri, being properly bilingual is part of what’s being sold, not a translation added at the end.

The free-shipping threshold sits in the bar above everything, because it’s what tips a basket over, and checkout takes cards, PayPal, Apple Pay and Google Pay. Reviews from people wearing the clothes, the brand’s own story and a sizing guide answer the questions that otherwise stop a first order.